LIFE IS IN THE DETAILS

 

We come from the street - our brand was born there, we understand it. Our roots run through the city, through the street corners and skateparks, to the taxi stops and corner shops.

 

We rise above our beginnings daily, but we also celebrate them and revel in them.  We don’t want you to wear our clothes because they are different, or make a statement, or are original, or because they speak to you.  We want you to wear them because they are you… just like they are us.

 

We’re bringing life back to the streets, where it belongs.

Be yourself.  Be street.  Be the rebellion.

 

ABOUT ANDRÉ

 

Life is created by South Africa streetwear designer André Martin. His clothing reflects his attitude and approach to his beginnings and life in general – that you can challenge and change what you know and make something pretty awesome out of it.